Tourism and Nation Branding: Why Nigeria Tags Behind Despite Potentials

In 2013, the IBISWorld global tourism market research report showed the tourism industry globally was worth $1.4 trillion. The report also revealed that emerging economies accounted for a much improved share of the tourism industry. The mobilization and packaging of unique locations and activities for visitors to experience and admire, is increasingly becoming an expanding source of income for many countries across the globe. For economies like Morocco, South Africa, Tunisia, Mauritius and Kenya, tourism has always been a priceless source of revenue. With the number of visitors clocking 8-9 million, Morocco and South Africa have remained table topers in Africa’s tourism league